PPC allows us to place your business in front of the people that are actively searching for mortgage loans at the very moment they are most motivated.
This is the fastest way to generate leads from the Web, but it must be done smartly. A mismanaged campaign can bleed a budget dry faster than many realize. However, done correctly with a tested, scalable solution, the payoff can be huge.
We will define the scope (geo-targeting, search phrase matching) of your lead campaign and roll it out incrementally to preserve capital. Once the ROI can be demonstrated, the campaign can be scaled. Ongoing refinement and testing of offers "A" against "B" is necessary to stay ahead of competition. This is one area that is fiercely competitive. Creativity and experience are premium assets.
A Comprehensive Approach
HUG provides a full-service PPC solution. We manage everything from account set-up/overhaul, keyword research and expansion, to ad copy creation and bid management. We continually test keywords, ads and landing pages to gain incremental improvement.
FACT: The mortgage category is extremely competitive. Approximately 10% of Google’s ad revenue comes from lenders and insurers. It requires a great deal of experience to create a campaign that delivers cost-effective leads.
PPC can produce a steady stream of fresh leads every month.